Chafing Fuels & BBQ Fire Gel
Independent Concepts Sdn Bhd was established in 2011 as a trading company to complement it's manufacturing parent company, Dona Maju Sdn Bhd, in the marketing of Chafing Fuel to the local Food and Beverage industry. It then grew to another level when inte rnational clients started requesting for Asian made products for the hospitalityindustry and made Independent Concepts Sdn Bhd their preferred sourcing and buying partners. Given this exposure to connect with both international buyers and sellers, the management decided to use this leverage to begin trading more products.
It was decided that the products that will be promoted thru Independent Concepts Sdn Bhd be identified with a mark to assure buyers the quality coming from our manufacturing partners. The product logo, WMST, serves that purpose to inform buyers that the products have been manufactured or sourced and approved for it's quality. As with the confidence placed upon the company by international buyers, we wish to give the same confidence to all future associates that will be working with us. It is abbreviated for We Mean the Sure Thing. We only want to deliver what is correct and not what is required. It also carries the acronyms of the founders in certain ways